Why Company Profiles are Important?
Company profiles go a step beyond the standard “about” page. They share how your company got started — and why you continue to serve customers.
Here are some of the reasons why having a company profile is important:
- A company profile differentiates your brand.
A company profile describes what makes your company unique. It automatically differentiates your brand because no other company has the exact same founding story and reason for existing that your business does. Your history and values are integral parts of your brand positioning strategy, and a company profile is where you can mention this information without it feeling extraneous or out-of-place.
- A company profile may justify a higher price point.
You can justify a higher price point for your products and services, if you go into details about your production values or ethically-sourced materials.
For instance, Starbucks’ coffee may not be necessarily better than Dunkin’ Donuts’ coffee, but because Starbucks goes into details about its high-quality ingredients, it immediately creates the sense that you’ll be paying a little more for a “better” product.
- A Company profile builds your reputation.
What do you want your company to be known for?Is your company the one that started as a small family-owned shop then grew into a billion-dollar enterprise? Or is it a company that upholds sustainability and puts ethics at the forefront of its brand? You can build your reputation through marketing, service, and sales campaigns, but it all begins with a well-curated first impression.
Now that you understand the importance of a company profile, it’s time to learn how to write one. Creating a company profile doesn’t have to be nerve-wracking. In fact, it can be straightforward given the right guidance.
Here are 10 steps to guide you on how to write your company profile.
- State the purpose of the company profile.
This is the most critical part when writing an effective company profile. You want to make sure that the statement aligns with what you’re trying to accomplish. For instance, if your goal is to attract investors, you can include:
– Your business’s performance
– The value of the products you sell
– The company’s revenue
– On the other hand, if you want to attract customers, it’s best to add the company values to your profile.
The purpose of a company profile should act as your guide throughout the process, so take your time on it.
- Decide on the format or style.
How you present your profile significantly affects how successful it is. It’s important that the style offers excellent readability and encourages the audience to engage with it.
This depends on your audience – for example, it’s best to stick to the traditional format for an accounting firm. That is, list the company’s achievements and awards.
On the other hand, if you’re in a fashion or social media marketing firm, it’s advisable to be creative and visual.
Don’t be afraid to experiment or go wild with your ideas as long as they resonate with your target audience.
- Tell your story & be authentic.
There are probably a million other businesses that sell what you’re selling, but no one else shares your story. Your story is what makes you unique. Don’t just write numbers and dates; let your prospects know who you really are. Be vulnerable and tell them why you started your business.
What inspired you? Share the bad and the good – it doesn’t have to be glamorous. It only has to be authentic.
- Add your company’s mission statement.
If you don’t have a mission statement, it’s time to craft one. Writing a mission statement for your company isn’t as scary as it sounds, and there is no need to overthink about it. You only need to ask yourself these three questions:
– Who you serve – this is your target consumer
– How do you do it – what product or service do you provide to solve their problems?
– What makes you different – why should your consumers buy from you or trust you over your competitors?
- Write your company’s history.
This needs to be in chronological order; otherwise, it will confuse your readers. You can do it in a paragraph or a timeline format, as long as it shows a flow.
Another tip to have in mind is that, “less is more”. As tempting as it is to share all your milestones, stick to the major ones to avoid overwhelming the reader.
- Describe the products and services you offer.
The next step is to describe what your company offers. You can choose a few of your best products or services and give an in-depth description or simply list down everything your business offers.
- Name the awards your company has received.
If you have received any awards or recognition, add them to your profile and describe them. They showcase your company’s values and give the community a reason to trust you.
- Add your customer’s testimonials.
Your customers may take everything you say with a grain of salt, but they will believe other customers who have used your products.
This is an excellent way to promote your business without having your products or services come off as hard-sell.
If you’re a B2C business, simply include some of your customer’s best quotes, tied with your best value products. If you’re a B2B business, have a testimonial from the most prominent client on your profile.
- Include a call to action.
This isn’t mandatory, but it’s a nice touch to your company’s profile. What do you want the readers to do after reading the profile? Visit your branch, check out your website, or call you? Simply include it at the end of your profile. This brings us to our last step.
- Add your company’s contact information.
This is one of the most critical parts of the company profile. Include all the possible ways your prospects can reach you. This may include but is not limited to; social media profiles, website, phone number, fax, email, and a physical address. Make sure it’s visible to anyone who reads your company profile.